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List of current pandora radio ads12/31/2023 ![]() My wife Sue loves Pandora and for Valentine’s Day 2022, I bought her Pandora Premium. Recently a reader of this blog, told me that he listened to commercial free Radio Tunes on his Amazon smart speakers and I’m a subscriber once again. I was hooked and remained a subscriber, only leaving the service when I got my first Amazon Echo and Radio Tunes (formerly known as Sky.FM) wasn’t available on the service. But that wasn’t all, that fee also increased the audio quality of the stream. Those were the only two announcements and they lasted about 30-seconds in length, but over time, it was like Chinese water torture so, I went online to find out how much it would cost to become a premium subscriber, learning it would cost me only $49/year. They only stopped the music twice an hour, once to tell me that I could hear this music without interruption by becoming a premium subscriber and the other announcement was about how they were looking to hire more IT personnel. They offered more than one flavor of Smooth Jazz music programming and it quickly filled my appetite for this musical genre. Not finding any radio station in the greater New York City area that programmed the Smooth Jazz format, I would search online and discover Sky.FM. It was in 2008, when New York’s CD 101.9 WQCD dropped its Smooth Jazz format to switch to playing rock music with the new call letters WRXP. To the radio listener, the amount of clutter increased and in essence, made their favorite radio stations less listenable. That means the number of ads that air in a single commercial break, as well as the total number ads broadcast each hour.Ĭlear Channel recognized this listener issue, but by introducing shorter length ads, the “Less Is More” initiative added more elements to each stop-set. If there’s one thing radio listeners tend to always agree on, when it comes to improving the radio listening experience, it’s reducing the number of commercials. Listeners don’t consider the length of a commercial break, but the number of different elements that air in a break. For example, the time it would take to run four minute length commercials, with Less Is More stations could now run six half-minute commercials or twelve 15-second commercials etc. This meant more ads could be run in a spot break. Each of my radio stations now aired ads that were as short as 5-seconds down to 1-second in length. It does not store any personal data.When I was a market manager for Clear Channel, the company president introduced a new concept for reducing our commercial load, he called it “Less Is More.” It sounded good on the surface, however instead of reducing on-air clutter it introduced shorter length commercials. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". ![]() ![]() The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. ![]() Necessary cookies are absolutely essential for the website to function properly.
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